Monday, August 1, 2011

Book Review ~ Branded by: Tim Sinclair


Branded
Tim Sinclair

I have always had a heart for marketing, as a matter of fact, before I felt the call to go into ministry I was a marketing major in college and have always been fascinated in the whole concept of branding. So when I saw this book, Branded ~ Sharing Jesus With a Consumer Culture by Tim Sinclair, come through my email I just *knew* that this was a book that I would have to check out.

Let me just say that I was completely drawn in right from the beginning of the book. Tim Sinclair writes in such a way that you feel like you are sitting down in the middle of a book group talking about this with a group of friends. With his experience and personality he has written a book that speaks volumes to me and so many more.

Check this out from the book (page 45) // love love love this...
"What's the bottom line? Christians often try to change a person's culture rather than let God change her heart. We try to force others to act like us, with the hope that they'll eventually believe like us. That's entirely backward. Heart changes lead to a change in actions, not the other way around."

and...
" Jesus is bigger than the Christian culture-bubble you and I have put Him in. He can reach people anytime, anywhere."

and one last one from the same page...
"It's not our job to present a perfect person to Jesus - but to present a perfect Jesus to people."

BAM! That about says it all...there is so much in this book and if you are in ministry or are looking to be more effective in your witness to others, then this book is for you!

~~~~~~~~~~~~

The church spends $1.5 million for every one new follower of Jesus. Apple sells 26 iPads every minute. What is it that makes Apple so exciting and Jesus so boring? What is it that compels someone to bring their iPod everywhere and their Bible nowhere? In a word: marketing. Jesus is a life-changing product with lousy salespeople-people who are intimidated and embarrassed by the word "evangelism" and who show more enthusiasm for their gadgets than their God.

What would life look like if we stopped mass-marketing Jesus and started marketing our faith like Nike and Apple market their products—sharing relationally, from person to person? Using examples from these and other successful companies, author Tim Sinclair challenges Christians to throw out their casual attitudes toward faith and sign on for a marketing campaign for the Savior.

Written with the wit and wisdom of an experienced marketer, Branded peels away the feelings of fear and encourages readers how to share their faith in ways that are honest, authentic, and, most importantly, effective.

Tim Sinclair is a radio personality on one of the top Christian morning shows in the country, Mornings with Tim and Pam. For over a decade, he has been helping radio stations and various other businesses creatively and effectively market themselves. His award-winning productions have been heard on more than 2,000 radio stations worldwide and recent clients include McDonald's, Word Records, Moody Press, and the country's most-listened to Christian nonprofit radio station KSBJ/Houston. Tim has written for CCM Magazine and the Huntsville Times. 

To see what others are saying about BRANDED head on over 
to LitFuse Publicity Group.

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Disclosure of Material Connection: I received the book, Branded by Tim Sinclair, free from Litfuse Publicity Group as part of their Blogger Review program. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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  • Coached By Jesus, Allen Nelson
  • All the Simply Strategic Books, Morgan/Stevens
  • i am not, but i know I AM, Louie Giglio
  • Visioneering, Andy Stanley
  • Inside My Heart, Robin McGraw
  • For One More Day, Mitch Albom
  • The Difference Maker, John Maxwell
  • Tuesday's with Morrie, Mitch Albom
  • Winning With People, John Maxwell

Disclosure of Material Connection

Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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